Binance targets 3 billion users by 2030 as crypto market stays

Binance, the world’s largest crypto exchange, announced a goal to expand its verified active user base to 3 billion by 2030, a ten‑fold increase from its current roughly 310 million users, even as the overall crypto market remains down about 40% from its peak [1]. The strategy emphasizes institutional adoption, integrated financial services and mobile‑first accessibility rather than relying on speculative retail trading.

Key takeaways

• Binance’s current verified active user count is about 310 million, with internal reports citing 316 million globally [1][3].
• The exchange plans to reach 3 billion users by 2030, a ten‑fold growth target [1].
• Total crypto market capitalization sits near $2.7 trillion, roughly 40% below its all‑time high of $4.38 trillion [1].
• Binance is rolling out institutional infrastructure, including an Order Management System toolkit and a triparty banking framework, to attract financial institutions [1].
• The company highlights the unbanked adult population (1.3 billion) and growing smartphone penetration as a growth engine for its “everyday financial app” vision [3].

Institutional push amid a down market

Catherine Chen, Binance’s Head of VIP and Institutional, told CoinDesk that the exchange’s expansion will focus on institutional adoption and infrastructure development rather than retail speculation [1]. Binance has launched an institutional Order Management System (OMS) toolkit in partnership with firms such as Coin Metrics, Talos and 3Commas, aiming to bridge the gap between traditional finance (which spends over $2 billion annually on OMS) and crypto’s comparatively modest $185 million infrastructure investment [1]. A new triparty banking framework lets institutional traders pledge tokenized money‑market funds from BlackRock and Franklin Templeton, reducing counter‑party risk and avoiding the need to manage Treasury futures directly [1].

The move aligns with Binance’s broader “Crypto‑as‑a‑Service” platform, which reportedly attracted more than 15 major financial institutions since its September 2025 launch [1]. Binance Research also notes rapid growth in the tokenisation market for real‑world assets, which expanded 260 percent in the first half of 2025, pushing its market cap above $23 billion [2]. These developments suggest that institutional interest may offset retail weakness as the market struggles to regain key price levels, such as Bitcoin’s $100,000 resistance [1].

Building an everyday financial experience

Binance’s co‑CEO Yi He presented the 3 billion‑user vision at the Hong Kong Web3 Festival, framing it as a response to the 1.3 billion adults who remain unbanked but increasingly own smartphones [3]. The exchange argues that mobile‑first platforms can deliver payments, asset access and other financial tools directly to users, bypassing traditional banking infrastructure. Growth metrics show accelerating user acquisition: the first 100 million users took five years, the next 100 million arrived in two years, and the most recent 100 million were added in just 18 months, with daily peaks of 180,000 new sign‑ups [3].