Loading article…
Wall Street adviser Josh Brown introduces Porterhouse, a rules‑based momentum SMA, to give clients a selective, flexible alternative to low‑cost index
Josh Brown, the CEO of Ritholtz Wealth Management, announced a new separately managed account called Porterhouse that uses a rules‑based momentum strategy to target companies with strong earnings growth and price strength, offering a more selective option beyond broad index funds [1].
Key takeaways
Brown argues that while broad market exposure remains the foundation of most portfolios, some investors want a product that can adapt as market leadership shifts. Porterhouse builds on his “Best Stocks in the Market” list for CNBC Pro, but applies a systematic momentum filter rather than personal stock picks. The strategy favors firms that demonstrate robust earnings growth and sustained share‑price momentum, relying on the collective buying decisions of millions of investors rather than attempting to forecast sector trends [1].
The portfolio’s construction deliberately excludes the current “Magnificent Seven” names, reflecting Brown’s view that buying the largest market‑cap companies is often a poor strategy. Instead, he highlights Ciena, a networking‑equipment maker that has benefited from AI‑related infrastructure spending, as one of the year’s top performers, with its stock up more than 140% in 2026 [1].
Porterhouse’s separately managed account structure gives it flexibility that many dynamic ETFs lack. Unlike most ETFs, which stay fully invested, Porterhouse can move to cash when a stock breaches its sell criteria, a move Brown says is preferable to holding a declining position that underperforms the market [1]. He acknowledges that this may leave the portfolio underinvested after sharp market sell‑offs, but argues the trade‑off helps avoid “holding volatile stocks just to stay fully invested.” [1]
The launch underscores a growing demand among investors for alternatives to low‑cost index funds that still offer diversification but with the potential for higher returns through systematic momentum. By combining a rules‑based methodology with the ability to hold cash, Porterhouse aims to capture upside from emerging winners while managing downside risk. As the product becomes available to Ritholtz clients on June 1, its performance will be watched as a barometer for how much appetite there is for concentrated, actively managed strategies in a market still dominated by passive investing.
Coverage is mostly measured — 201 of 300 reports stay neutral.
Every Monday — the token unlocks, Fed dates & catalysts set to move crypto and markets this week. So you’re never blindsided.
Free · 3-min read · one-click unsubscribe
Stock Market is a trending topic in the news. Recent coverage of Stock Market includes: Here are the 4 big things we're watching in the stock market in the week ahead - CNBC.
10 news sources analyzed
Based on our analysis of recent news articles, Stock Market has mixed coverage. Check the sentiment score above for detailed analysis.
TrendWatcher aggregates Stock Market news from 100+ trusted sources and provides AI-powered sentiment analysis updated in real-time.
AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 4 outlets · Jun 4, 2026 · How we report