Walmart-Backed OnePay Expands Crypto Asset Offerings

OnePay, a financial superapp majority-owned by Walmart, has expanded its digital asset services to include more than a dozen new tokens since launching the feature in January [1]. The platform, which initially supported only Bitcoin and Ethereum, has recently added SUI, Polygon (POL), and Arbitrum (ARB) to its offerings [1].

Key takeaways

• OnePay has added over a dozen tokens to its platform since January, including SUI, Polygon, Arbitrum, Solana, and Bitcoin Cash [1].
• The platform is selecting new assets based on criteria such as liquidity, regulatory clarity, long-term utility, and user demand [1].
• OnePay serves as a U.S.-focused financial superapp that provides banking services, loans, and a digital wallet for use at Walmart stores [1].
• The company reports strong engagement from users who are new to the cryptocurrency space [1].

Strategy for a Growing Financial Superapp

The expansion of OnePay’s crypto services follows a recent batch of 10 tokens added to the platform, which included Solana and Bitcoin Cash [1]. Ron Rojany, the general manager for Core App and Crypto at OnePay, stated that the company’s selection process prioritizes assets that align with how customers manage their money, rather than simply chasing the latest market trends [1]. While Rojany declined to provide specific figures regarding crypto adoption among the app's account holders, he noted that the platform is seeing significant interest from users who are looking for an intuitive and straightforward entry point into digital assets [1].

OnePay is modeled after China’s WeChat and functions as a comprehensive financial hub [1]. Beyond its crypto features, the app offers high-yield savings accounts, credit and debit cards, loans, and wireless plans [1]. The platform also features a digital wallet that allows users to make payments at checkout in Walmart stores and on the company's website [1]. Walmart, which maintains majority ownership of the app, reported net sales of $462.4 billion for its U.S. operations in fiscal year 2025 [1].

Why it matters

The move by OnePay reflects a broader industry trend toward the "superapp" model, which seeks to consolidate various financial services—such as payments, lending, and asset management—under a single regulatory umbrella [1]. Other major players, including Coinbase and Japan’s Startale Group, are also pursuing similar strategies to integrate on-chain services with traditional financial tools [1].

Regulatory interest in this model is also growing. In July, SEC Chairman Paul Atkins expressed his intention to develop guidance and proposals to facilitate the development of these multi-service platforms [1]. Atkins has stated his support for frameworks that allow for the trading, lending, and staking of digital assets within a unified environment, signaling a potential shift in how such financial ecosystems may be regulated in the future [1].